"After eight years of promotional buildup, Elon Musk spent just 13 minutes introducing the Model 3, the new mainstream electric car produced by his company, Tesla.That’s not much for a car that Musk, a significant part of Wall Street, and much of the technology community, believe could tip the world away from gasoline-driven vehicles, curb climate change, and profoundly shake up urban lifestyles everywhere. If the make-or-break vehicle is a blockbuster, it will justify investors’ big bet—they have valued Tesla not like a car company, but a Silicon Valley technology startup. But if it sells only at middling scale like current electrics, cash-burning Tesla could go bust.Though it was short, the drama was palpable in a glitzy nighttime ceremony in Hawthorne, California, as Musk summoned three of the Model 3s onto the stage, accompanied by sweeping music and roving lights. The car will cost $35,000, and go 215 miles on a single charge, he said, 15 miles further than generally expected."
Full article here.